search engine advertising
When to Hire a Professional SEO Firm?


In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives ?specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.

According to a recent U.S. study, only 20% of all businesses outsource search engine optimization programs to professional SEO firms. The remaining 80% either do not conduct search engine optimization at all or they believe they have the resources and skills to do it in-house. Of this 80%, it is probable that 90% of these companies can�t be found on the web ?they don�t exist. In order to generate any amount of significant web visibility, your website must typically rank within the top-30 results.

So, the question comes down to what is in your company�s best interests?
Conduct your SEO program in-house or out-source it. To answer this question, let�s first take a look at the knowledge, skills and resources necessary to implement and maintain a successful search engine optimization program.

SEO knowledge and skills required

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Search engine optimization (SEO) is critical to the success of your website
From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and "buy" traffic, by various means.

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How to run a successful link exchange program
The First Step In A SEO Marketing Campaign


Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step.
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Back links are an important part of most successful websites on the net and are almost essential in order to get reasonable listings on search engines. Back links are quite simply, links from other websites. As part of most search engines algorithms it is obvious to see they rely heavily largely upon the amount of quality incoming links your website has. I would like to reiterate, quality links, there are many unscrupulous link farms and link schemes that if you participate in, will get you banned from the major search engines. Search engines see links from other, usually established, websites as a mark of respect and that you probably have something to offer.

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Stop Tracking the Illusive "Magic Bullet"


It seems like everyone is beating the drum for one Internet
marketing method or another. And in the process they create
plenty of hype and conflicting messages.

Website owners are left to wonder whom to believe when it
comes to impressing the search engines. Which approach can
deliver the "magic bullet" they've been promised? Is it time
to jump to the next "sure thing," that will entice both
search spiders and web surfers?
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Link Exchanges are a very time consuming project


The time it takes to find the sites to exchange with, contact them and place a link on your page can seem like an eternity. The hardest part about link exchanges isn�t the research, it's the waiting. This article will give you some tips to help speed response time to your requests.
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SEO Short Cut